by design
futuristic. diverse. Feminine. jayda hany combines the
best in technology and tradition.
J
ayda Hany always
lasting techniques,” explains Hany.
dreamed of working in
“I love seeing the end result of
fashion—womenswear
combining all these materials and
in particular. Her focus
methods together into a finished
shifted to footwear when she moved
product, a shoe.”
from Egypt to attend the London
College of Fashion. Having studied
of materials, Hany’s creations can
Architectural Engineering at the
seem to resemble a kind of footwear
American University in Cairo, Hany
Frankenstein with plastics, leather,
had begun to see her architectural
vinyl, rubber and stainless steel all
background influence her hobby
featured in one shoe. But it’s this
of fashion design. She started to
unique take on design that has seen
generate structurally based shoes
her attract the eye of footwear lovers
that definitely stood out from the
the world.
crowd.
“I always tend to come
Working with a variety
Futuristic, diverse and
feminine is how this up-and-coming
up with complex designs,” says
designer likes to refer to her work.
Hany. “I start with complicated
“My designs strive to empower
and then narrow my designs down
women to break free from the norms
by simplifying them. It’s a lengthy
dictated by others,” explains Hany.
process that I find absolutely
“Nothing is sexier than feeling strong
necessary. I always have to remind
and confident.”
myself that the strongest designs are
the simplest in showing my concept
launching her first commercial
clearly.”
line, this is definitely one designer
For Hany, it’s the ability
to mix her architectural background
Currently working on
to watch. JaydaHany.com —
ANASTASIA RUBIN
with a love of fashion that appeals to
her sense of creativity. Her designs
balance the latest technological
innovations with traditional footwear
techniques.
“I tend to mix the usage of
Structural and Architectural Design,
3D technology and traditional hand
HEAVEN HAS HEELS summer 2016 | @HHHEELS