She decided to start her own women’s boutique 16 years ago when working in an upmarket clothes shop in her home town of Totnes, Devon. “The people I worked for basically just said you could do this standing on your head you’re just brilliant at selling stuff.”
I didn’t have any knowledge of Brighton or Hove at that time. I didn’t really know what was needed here or, you know, whether it was the right thing,” explains Zoë.
Three months after opening, Alex, a regular customer in the boutique, was employed part time. After proposing the idea to her mum they moved In 2003, Zoë expanded i gigi opening a general to Brighton to start a store and ended up buying store to sell homewares and gifts with Alex as the a shop with a flat above in Hove. “To be honest, store manager.
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