Hidden Gems: i gigi, Hove
Words by Rachel O’Brien Photographs by Richard Boll
Take a trip to East Sussex and visit the i gigi women’s boutique and general store
“You’re kind of plucking something out of thin air. oh that’s really nice and so we wrote it down and I just knew it had to sound different and had to we thought ooh that’s quite interesting – it’s quite be unusual – it had to be simple to write,” says unusual.” 37-year-old Zoë Ellison. The business includes two stores – a women’s She discovered the name i gigi when looking boutique and a general store with first floor café through a book of ancient quotations with her – in Western Road, Hove. Zoë runs the general mum, Hazel – the Igigi were gods in Mesopotamian store with her business partner Alex Legendre. mythology. “It was part of a sentence and I said
104