After spending months searching for premises in
Islington, plus painting and stocking the new store
with help from friends and family, the boutique
opened in April 2011. Inspired by her favourite
interior retailers, Anthropologie, The White
Company and Not on the High Street, the store
sells rustic, French and shabby-chic homeware and
gifts.
Products are sourced from France, Belgium,
Morocco and India as well as the UK and Ireland,
and mixed with vintage finds. “We have a lot of
suppliers for such a new business but we do this
in order to constantly have a great selection of
bespoke products coming in,” explains Jenny.
“We carefully select every
product for quality, style,
originality and value”
The range includes willow baskets, antique
frames, lace scarves, wooden trestle tables and
distressed mirrors. What does she look for when
sourcing new pieces? “We carefully select every
product for quality, style, originality and value,”
she says.
In June homeandpantry.com was launched, a full
e-commerce site selling 300 items, after Jenny
received requests to ship products around the
world. “Not having a background in e-commerce
made it difficult at times to know where to start.
However I was lucky to find an amazing web
development agency who really understood what
we wanted.”
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