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Misty Washington, of Louisville,
Ky, Creates an Artesian Bottled
Water Company
Bottled water with a purpose
Bottled water with a purpose
is the business model that Misty
Washington has structured her
company around. Misty Ribbon of
Awareness is a bottled water company based out of Louisville, Ky that
produces “Misty Artesian Water.”
The uniquely ribbon shaped bottles are designed to bring awareness
to illnesses such as cancer, lupus,
Aids/HIV amongst others. The
bottles representing each individual
illness are produced in different colors to specify the particular cause. A
portion of all sales will be donated
to financing treatment for each cause
as well as provide funding for additional research.
Washington, like many other
Americans, was an aspiring entrepreneur in search of financial freedom
but wanted her potential business to
help others as well. After researching several business opportunities;
Washington founded Misty Ribbon
of Awareness in 2014.
“I started thinking, what can I do
to be able to donate to a cause and
give back at the same time while
starting a business of my own? So I
started researching water and decided to design my bottle like a ribbon
and that way I could support each
awareness.”-Misty Washington
Being a perfectionist, Washington
reached out to several bottle manufacturing companies for samples
to ensure that her signature ribbon
shaped bottle would be constructed
of only the highest quality materials.
Once that task was complete,
she embarked on a quest to find
a domestic supplier for her water.
Since Ribbon of Awareness is
representing disease awareness,
Washington was in search of the purest water available. After months of
research she decided that Artesian
water was a perfect fit for her business model.
An Artesian aquifer is technically
a “confined natural underground
reservoir containing water under
positive pressure”. These aquifers are
often found deep beneath the Earth’s
surface and are considered by many
experts to contain the finest and purest water. Water extracted from these
aquifers is commonly referred to as
“Artesian” water.
Initially, Washington purchased
50,000 bottles and tops from the
bottle manufacturing company
and arranged to have them shipped
directly to the water supplier. Once
the product was complete she began
marketing “Misty Artesian Water”
to local supermarkets, convenience
stores, restaurants and liquor stores.
In addition she opened an online
store and began selling the water
on her website (http://mistyartesianwater.com/) as well. Growth is
the main objective for Washington
at this particular moment. It is her
position that the more water she
sells, the more people she will be
able to help.
When we think
of the circulatory
system we mostly
think of blood
moving through
veins – but there is
a lot more involved
than just that.”
— Misty Washington
Sales are doing well considering that the company is only a year
old but Washington is striving for
more. Within the next 12 months
she hopes to have “Misty Artesian
Water” on the shelves of every grocery store in the metro Louisville
area. After that goal is accomplished
she will focus on taking the product
national.
She also hopes to eventually find a
celebrity or public figure to endorse
her product, in exchange for a possible stake in the company, which
will help take it to the next level.
Recently, Washington has been in
talks with executives from the Steve
Harvey Show. They are interested
in featuring her on an episode of
the show as a guest. In addition to
interviewing her and displaying her
product, they would like Washington
to help a cancer patient that is now
in remission, reveal the wonderful
news to their family.
Washington would like any cancer patient that is in remission but
is having difficulty discussing this
matter with their family to contact
her. An appearance on the Steve
Harvey Show can possibly make the
conversation easier as well as result
in counseling provided for the entire
family.
The future looks bright for Misty
Washington. She began on a journey
a little over a year ago as a woman
with a dream and now she has made
that dream a reality. Future plans
include introducing “Misty Artesian
Water” in a ribbon shaped sports
bottle.
For information regarding supplying your establishment with ‘Misty
Artesian Water” please contact Misty
Washington at http://mistyartesianwater.com/, or on the Facebook page
Misty Artesian Water.