Health Destination Pharmacy Trial – Case studies Health Destination Pharmacy Trial – Case studies | Page 7

This pharmacy’s owners realised early on that an investment
of their time and commitment was necessary to not only get
the most out of the trial, but to maintain changes and reach
future goals following the trial’s cessation.

Coaching is key to accelerating change
Being provided with a ‘mentor’ to brainstorm
opportunities in the profession and methods of
implementation was reported as being a major enabler of
change for this pharmacy.

Planning is essential
Another major enabler was the support offered by the
owners by providing adequate time and resources for
planning and putting goals into action. The pharmacy
implemented Self Care, service prompts, screening and
risk assessment activities in a structured way.

“(The coach’s) visits were fantastic and the ideas that she came up with
were great. It crystallised our vague ideas a little bit better and meant
that we did things sooner than we normally would have.”

The power of a health focused image
The pharmacy owners and staff realised the significance
of collaboration and health promotion for improving
the image of the pharmacy as a destination for health,
as well as increasing health-related sales and uptake of
professional services.

Professional satisfaction encourages
further change

CASE STUDY 1

KEY LEARNINGS

ABOUT THE HEALTH
DESTINATION PHARMACY
TRIAL
In 2012-13, as part of its commitment to building
capability in pharmacy and positioning the profession
for the future, PSA conducted a trial to test the feasibility
of a changed model of pharmacy practice in which
the pharmacist is repositioned as a primary healthcare
provider and the pharmacy as a healthcare destination.
The 14 participating pharmacies received assistance
to make changes to their business model to achieve
sustainable delivery of consumer-focused health
services, enhance the pharmacy’s image as a health care
destination, and improve its long-term viability. The trial
did not impose a “one size fits all” model, but focused
on building capacity and ensuring that the appropriate
infrastructure and resources were in place to allow change
to occur.
All elements were underpinned by a Foundations for
Change program, reflecting the evidence showing that
pharmacists and other primary health care providers
can benefit from targeted, on-site support to assist their
preparation for change and to build th