Health Destination Pharmacy Trial – Case studies Health Destination Pharmacy Trial – Case studies | Page 11

The team in this pharmacy realised that they had all the
right elements in place to position themselves as a health
destination, but that their processes and procedures were
letting them down.

True teamwork
Engaging staff through staff meetings gave them
confidence to change and ‘buy-in’ to the health
destination concept. Using shared goal setting and
incentives has ensured ongoing motivation to change.
They recognise the importance of ongoing review and
feedback to maintain motivation.

Coaching helped us get going
Registration is just one part of the process for new
professional programs and the owner of this pharmacy
found that having an authentic coach provided them with
the motivation and tools to effectively implement them.
They also recognised that assistance was needed from the
coach to educate pharmacists and facilitate changes in
behaviour – a message sometimes best received from a
third party.

“I registered for all of those practice incentives as soon as I was
able to but I wasn’t implementing them, well not like we do now…
we’re doing more professional services than we would have on our own.
(The coach) taught us how to implement those new services properly
and effectively, and in a fun way. That was the thing – because she was
a pharmacist and she’s (done it) herself and she knows exactly the bits
and pieces, the different workings of a pharmacy. She’s not just a pencil
pusher that’s never been in a live situation.”

CASE STUDY 2

KEY LEARNINGS

ABOUT THE HEALTH
DESTINATION PHARMACY
TRIAL
In 2012-13, as part of its commitment to building
capability in pharmacy and positioning the profession
for the future, PSA conducted a trial to test the feasibility
of a changed model of pharmacy practice in which
the pharmacist is repositioned as a primary healthcare
provider and the pharmacy as a healthcare destination.
The 14 participating pharmacies received assistance
to make changes to their business model to achieve
sustainable delivery of consumer-focused health
services, enhance the pharmacy’s image as a health care
destination, and improve its long-t \