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Include the following:
Describe the four Ps--product, price, place, and promotion--and
explain how and why they are important to the organization's success.
Examine the relationship between the organization's marketing and its
partnerships. Explain how and why those partnerships are valuable to
the organization.
Determine the target market, including demographics,
psychographics, and data from the general area in which the
organization is located. Explain why understanding target market is
vital to a successful marketing plan.
Format your paper consistent with APA guidelines.
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HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
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Choose a health care organization, or use the organization you chose
in Week Two.
Imagine you are a marketing representative for the organization.
Conduct research on the consumers in a particular area using at least
two lifestyle analyses and marketing research databases.
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood.
Include the following:
Describe your research method.
Describe the databases and findings.
Describe at least two strategies you could use to segment your market.