HCS 490 MART Minds/hcs490mart.com HCS 490 MART Minds/hcs490mart.com | Page 18

Create a full marketing strategy (3 to 4 pages) for a health care
company or product. Refer to the examples of companies or
products used in the Week Four Communication Strategy
assignment. You may use a company or product from Week Four or
select a new company or product. Address the following in your
marketing strategy:
Section 1: General Product Information
Describe the health care company or product
Describe how you will market your health care company or product.
Describe how the marking plan will differ from other marketing
plans currently available to consumers.
Describe the value of the services offered by your health care
company or product.
Section 2: Consumers
Differentiate health care access options for consumers.
Differentiate the health care access options that are available to
your target audience.
Analyze how the health care access options will affect how you
market to your target audience.
Analyze how consumers communicate health care access options.
Analyze the implications of communication methods used when
sharing health information. Consider communication from
physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies