Harts Kitchen Icon
100
Years of
of Kitchen
Kitchen
Years
They have been lending cooks a helping hand
since 1919 with their iconic kitchen appliances as
these vintage adverts and images show…
I
t all started with a metal spoon. When
engineer Herbert Johnson saw a tired,
perspiring baker using it to laboriously stir
bread dough, he knew there had to be a better
way. The result came to consumers in 1919 with
Model H-5. Called “the best kitchen aid” by an
executive’s wife, the KitchenAid Stand Mixer
was born.
2019 marks a century of KitchenAid as an
icon of the kitchen. For nearly a century, they
have been powering great baking and cooking
on worktops the world over with a much-loved
combination of leading technology, premium
quality and appealing design. Their range takes
in kitchen utensils, small and major appliances,
anything, in fact, that fulfils their name by helping
you in the kitchen.
Their stand mixer is arguably the most
recognisable kitchen gadget in the world.
They started on the path to becoming icons in
1937 when the Model K design was created by
American industrial designer Egmont Arens.
The KitchenAid Artisan Mixer continues to turn
heads with one of the defining designs of the
20th century. Still assembled by hand, it uses
solid die-cast parts and a direct-drive motor to
provide professional performance and durability.
What has changed is the range of colours and
finishes – 28 at last count – you can get yours in
from Almond Cream to Raspberry Ice. As well as
looking great, it does more than ever too thanks to
the attachments and accessories you can add to
make it even more useful.
There is more to KitchenAid than the evergreen
stand mixer though. The same high standards
and efficient design have been applied to a wide
range of kitchen appliances including toasters,
food processors, blenders, food processors and
coffee machines. As the company states: “Every
KitchenAid product carries the unique American
technology which has been continuously improved
by the world’s best engineers for nearly a century.”
Owned by the Whirlpool Corporation, with
an annual turn over of 21 billion dollars, 97,000
employees and 70 production and technological
research facilities, KitchenAid are one of the
world’s leading kitchen appliances. While we don’t
know what they will come up with in the next
hundred years, we’re sure the stand mixer and the
brand will still be going strong.
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