Hardscape North America Attendee Brochure You Asked, We Listened! - Page 17

1:30PM – 2:45PM Using a Dashboard to Steer Your Hardscape Company on the Right Path Leslie Shiner As the owner or manager of a contracting company, you cannot afford to get buried in the weeds of daily fi nancial transactions. Monitoring and measuring performance metrics is critical to your survival and success. Learn how to create an executive dashboard and explore Key Performance Indicators (KPI’s) to help keep you on a course for profi tability. FRIDAY, OCT. 18 8:00AM – 9:15AM How to Design, Sell & Build Outdoor Kitchens and Living Spaces Jeff Rak This discussion will include design ideas and specifi cations to help you create the perfect kitchen surrounded by an outdoor living space. You’ll also learn about selling, up- selling and phasing of hardscape projects. 10:00AM - 11:15AM Super-Sizing Your Sales Through Upselling Gary Ross Learn fi rsthand how upselling will increase profi ts while adding value to your customers. It’s not about bombarding with sales pitches or pressuring with endless offerings, but intelligently informing, guiding and suggesting with related, logical and natural purchases that further a customer’s goals. 1:00PM - 2:15PM Smart Prospecting, Simplifi ed Gary Ross Learn how to develop a message that will grab your prospects’ attention. Identify your target market and the issues they are facing. Discover the number of touches it takes to close the sale and why the proper follow up is important. Discuss the importance of pitching less and probing more, as well as ways to increase your sales by making just one more call. UPGRADE TO THE VIP PASS FOR ACCESS TO ALL 7 CONFERENCE SESSIONS AND 6 LIVE OUTDOOR DEMONSTRATIONS FOR A 50% DISCOUNT! (SEE PAGES 10-11 FOR DETAILS) All sessions qualify for Certifi ed Concrete Paver Installer continuing education hours. CONFERENCE SESSIONS CAN ALSO BE PURCHASED INDIVIDUALLY FOR $50 EACH Register at www.HardscapeNA.com 17