Hardscape North America Attendee Brochure You Asked, We Listened! | Page 17

1:30PM – 2:45PM
Using a Dashboard to Steer Your
Hardscape Company on the Right Path
Leslie Shiner
As the owner or manager of a contracting company, you cannot
afford to get buried in the weeds of daily fi nancial transactions.
Monitoring and measuring performance metrics is critical to
your survival and success. Learn how to create an executive
dashboard and explore Key Performance Indicators (KPI’s) to
help keep you on a course for profi tability.
FRIDAY, OCT. 18
8:00AM – 9:15AM
How to Design, Sell & Build
Outdoor Kitchens and Living Spaces
Jeff Rak
This discussion will include design ideas and specifi cations
to help you create the perfect kitchen surrounded by an
outdoor living space. You’ll also learn about selling, up-
selling and phasing of hardscape projects.
10:00AM - 11:15AM
Super-Sizing Your Sales Through Upselling
Gary Ross
Learn fi rsthand how upselling will increase profi ts while adding
value to your customers. It’s not about bombarding with sales
pitches or pressuring with endless offerings, but intelligently
informing, guiding and suggesting with related, logical and
natural purchases that further a customer’s goals.
1:00PM - 2:15PM
Smart Prospecting, Simplifi ed
Gary Ross
Learn how to develop a message that will grab your prospects’
attention. Identify your target market and the issues they are
facing. Discover the number of touches it takes to close the
sale and why the proper follow up is important. Discuss the
importance of pitching less and probing more, as well as ways
to increase your sales by making just one more call.
UPGRADE TO THE VIP PASS FOR ACCESS TO
ALL 7 CONFERENCE SESSIONS AND 6 LIVE
OUTDOOR DEMONSTRATIONS FOR A 50%
DISCOUNT! (SEE PAGES 10-11 FOR DETAILS)
All sessions qualify for
Certifi ed Concrete Paver
Installer continuing
education hours.
CONFERENCE SESSIONS CAN ALSO BE
PURCHASED INDIVIDUALLY FOR $50 EACH
Register at www.HardscapeNA.com
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