Hardscape North America Attendee Brochure OnePlace. One Industry. One Show. - Page 14

HNA CONFERENCE SESSIONS AT KENTUCKY EXPOSITION CENTER THURSDAY, OCTOBER 19 EMERGING ONLINE LEAD GENERATION TRENDS FOR RESIDENTIAL HARDSCAPE BUSINESSES Todd Bairstow 8:00 a.m. - 9:30 a.m. Featuring an array of data, this session will discuss how homeowners are really behaving online – and how residential hardscape businesses can leverage that behavior to grow sales. ESTIMATE ACCURATE JOB COSTS TO ALWAYS MAKE A PROFIT George Hedley 10:00 a.m. – 11:30 a.m. In this practical session, learn how to calculate your actual job costs, labor rates, fixed overhead costs, and develop a standardized estimating bid template with total job cost, general conditions, and variable mark-up. WHAT I REALLY MEANT TO SAY - MASTERING THE ART OF COMMUNICATION Randy Anderson 1:30 p.m. – 2:45 p.m Whether you’re an introvert, or the “Town Crier,” you have to continually build your communication skills and become a “seller of ideas.” From one- on-one conversations to presentation skills, you’ll leave this session better equipped to communicate more effectively. STRATEGIES TO WIN MORE PROFITABLE CONTRACTS & OVERCOME THE LOW BID PROCESS George Hedley 3:00 p.m. – 4:30 p.m. Learn how to improve your estimating and bidding strategy, set your company apart from the competition, differentiate, build loyal customer relationships, seek better opportunities, get on the right bid lists, convert proposals into contracts, develop an effective bid follow-up system, and track your bid-hit ratio. 14 (888) 580-9960