favorite book
You might debate whether it’s a business book or a novel, but few people will debate how great Bob Burg’s book The Go-Giver is. The Go-Giver is a compelling look
at the principle of reciprocity.
Joe, an ambitious salesman for a large corporation, is rooted in the paradigm of
“work hard and you’ll sell more”. Joe yearns for success. Desperate to land that big
sale to meet his goals at the end of a bad quarter, Joe seeks the advice of Pindar, a
successful senior sales rep who never seems to work very hard. Pindar sends Joe
on a series of outings to meet various mentors. As the plot unravels, the reader
gets to experience Joe’s breakthrough. Joe starts to realize the power of giving as a
relationship builder in business, instead of constantly focusing on getting. Opportunities start falling in his lap.
Givers gain. It’s that simple. The Go-Giver weaves a novel-like story to brilliantly illustrate how most successful entrepreneurs get ahead, which is by building powerful relationships with others in business. If you love reading novels that challenge
you and compel you to look at the way you live your life and approach business,
this is a must read.
the happy entrepreneur
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