HAPI Guide Summer 2017 - Page 25

ABUNDANCE HEALTH true for SEO and search engine rankings. So, how do you go about finding the right outsourcing ser- vice? Amit Rai, do you want to take that on? Amit R: Yes, sure. When we talk about finding the right outsourcing services, that’s actually a very important question and the answer is based on multiple factors. First we need to identify what are our own business goals that we want to achieve through outsourcing. Next, it is important that when you’re considering a particular outsourcing team, you look at their short and long term busi- ness goals in order to determine if they are right partner for your business or not. This is particular- ly relevant to the technical aspect of things. For example, will they be around in 3 or 5 years if you need long term support, because if you are having somebody develop a website or a software, you need them to be there to maintain it. So, you have to insure that the partner you are looking at has a financial stability, is culturally compatible with you, and they have a clear communication technology and infrastructure to support your business. The combination of financial stability, cultural compatibility, and communication tech- nology all play a very important role for any long- term outsourcing relationship. When we talk about finding the right outsourcing services, that’s actually a very important question and the answer is based on multiple factors. First we need to identify what are our own business goals that we want to achieve through outsourcing. to drive more traffic, increase conversion grades, raise awareness about your business, or a combi- nation of all of these? First make your goals clear; then, when you outsource the work, it should be very easy to manage the outsourcing team. Miriam: Absolutely. And finally, how should one go about managing these outsourcing relation- ships. What tips can you give us there? Another important step is to create a flexible work- flow plan that you give to the outsourcing team, so everyone is on the same page. These two steps are essential. Now along with these two steps, it’s also very important to monitor the quality of the work; you should either do this yourself as you go along, or invest in a quality check if it’s a long-term project. Quality plays a major, major role when the tas k is to be delivered, and you don’t want any last minute surprises. If you have the development of the design with an outsourcing team, and quality control is in place, it can work wonders for your business. Amit R: When you talk about managing a team, goals are very important. Regardless of wheth- er you are outsourcing the creation of content or strategy, they still have to be managed like an ex- tension of the internal team. You as a business own- er establish the overall goals of the organization, and then you must make clear to the outsourcing team exactly what you want to achieve and what you expect from them. Take, for example, your cur- rent marketing goals – is your organization looking Biz Tips are a new feature from Platform Craft- ers, a multidisciplinary collaboration of experts whose mission is to help coaches, therapists, en- trepreneurs, authors and would-be authors be more productive and successful. We do that by freeing up their time to do what they love and helping them get their message out to the world. You can visit us at www.platformcrafters.com Now if you’re talking about short term goals, like a project that would only take a few hours or just a one-time hire, then I would suggest the business owner should look at the record and experience of the company or the outsourcing freelancer, and be sure to check their testimoni- als. 25 | HAPI Guide