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true for SEO and search engine rankings. So, how
do you go about finding the right outsourcing ser-
vice? Amit Rai, do you want to take that on?
Amit R: Yes, sure. When we talk about finding the
right outsourcing services, that’s actually a very
important question and the answer is based on
multiple factors. First we need to identify what are
our own business goals that we want to achieve
through outsourcing. Next, it is important that
when you’re considering a particular outsourcing
team, you look at their short and long term busi-
ness goals in order to determine if they are right
partner for your business or not. This is particular-
ly relevant to the technical aspect of things.
For example, will they be around in 3 or 5 years if
you need long term support, because if you are
having somebody develop a website or a software,
you need them to be there to maintain it. So, you
have to insure that the partner you are looking at
has a financial stability, is culturally compatible
with you, and they have a clear communication
technology and infrastructure to support your
business. The combination of financial stability,
cultural compatibility, and communication tech-
nology all play a very important role for any long-
term outsourcing relationship.
When we talk about
finding the right
outsourcing services,
that’s actually a very
important question and
the answer is based on
multiple factors. First we
need to identify what are
our own business goals
that we want to achieve
through outsourcing.
to drive more traffic, increase conversion grades,
raise awareness about your business, or a combi-
nation of all of these? First make your goals clear;
then, when you outsource the work, it should be
very easy to manage the outsourcing team.
Miriam: Absolutely. And finally, how should one
go about managing these outsourcing relation-
ships. What tips can you give us there? Another important step is to create a flexible work-
flow plan that you give to the outsourcing team,
so everyone is on the same page. These two steps
are essential. Now along with these two steps, it’s
also very important to monitor the quality of the
work; you should either do this yourself as you go
along, or invest in a quality check if it’s a long-term
project. Quality plays a major, major role when the
tas k is to be delivered, and you don’t want any last
minute surprises. If you have the development of
the design with an outsourcing team, and quality
control is in place, it can work wonders for your
business.
Amit R: When you talk about managing a team,
goals are very important. Regardless of wheth-
er you are outsourcing the creation of content or
strategy, they still have to be managed like an ex-
tension of the internal team. You as a business own-
er establish the overall goals of the organization,
and then you must make clear to the outsourcing
team exactly what you want to achieve and what
you expect from them. Take, for example, your cur-
rent marketing goals – is your organization looking Biz Tips are a new feature from Platform Craft-
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Now if you’re talking about short term goals,
like a project that would only take a few hours
or just a one-time hire, then I would suggest the
business owner should look at the record and
experience of the company or the outsourcing
freelancer, and be sure to check their testimoni-
als.
25 | HAPI Guide