HAPI Guide Summer 2017 - Page 24

ABUNDANCE HEALTH There’s often a scarcity mentality when people start their businesses. They’re really concerned about the finances and want to do everything to save money, when in fact, they end up being upside down. So you really have to make sure that you’re looking at the whole picture in a logical, rational way instead of just saying, “Oh, I’ve got to save all this money.” of the biggest ones I see. The other biggie is things that are just more menial, like if you can hire some- body to do proofing, or editing. These are probably things that you can do, but they’re time-consum- ing and you might be able to find somebody to do them for you faster and for less money as well. Miriam: The learning curve on technology in par- ticular is something that most of us don’t really take the time to invest in, and because it’s not what we really want to be doing, it’s probably a good idea to leave that to the experts. MJ: And there’s another reason too, and that is that technology is changing so quickly that you can learn something and then literally, two months later, everything changes. So you would have to learn it all again, instead of finding somebody who actually knows this, is following it daily, and can immediately put those changes to effect. Miriam: It seems, particularly in the on-line world, to happen with distressing regularity and then all of your efforts go down the drain. This is especially There’s often a scarcity mentality when people start their businesses. They’re really concerned about the finances and want to do everything to save money, when in fact, they end up being up- side down. So you really have to make sure that you’re looking at the whole picture in a logical, ra- tional way instead of just saying, “Oh, I’ve got to save all this money.” Miriam: What are the most common areas that people outsource? We’re talking particularly to coaches, entrepreneurs, and authors. What do you think are best ones to start with? MJ: Well, in terms of our particular audience, I would say the biggest one is technology. That in- cludes website building, setting up your social me- dia accounts, SEO - search engine optimization, anything to do with kind of the back end of things, even marketing analytics and things like that. You can really glean a lot of great information from an- alytics, and that is supporting your business, but it takes time to do that. As the head or the founder of a client-facing business, you really want to be doing things that are going to be putting you out there in front of your audience rather than in the back end doing the technology part. So, that’s one 24 | HAPI Guide You can really glean a lot of great information from analytics, and that is supporting your business, but it takes time to do that. As the head or the founder of a client-facing business, you really want to be doing things that are going to be putting you out there in front of your audience rather than in the back end doing the technology part. So, that’s one of the biggest ones I see.