ABUNDANCE
HEALTH
There’s often a scarcity
mentality when people start
their businesses. They’re
really concerned about the
finances and want to do
everything to save money,
when in fact, they end up
being upside down. So you
really have to make sure that
you’re looking at the whole
picture in a logical, rational
way instead of just saying,
“Oh, I’ve got to save all this
money.”
of the biggest ones I see. The other biggie is things
that are just more menial, like if you can hire some-
body to do proofing, or editing. These are probably
things that you can do, but they’re time-consum-
ing and you might be able to find somebody to do
them for you faster and for less money as well.
Miriam: The learning curve on technology in par-
ticular is something that most of us don’t really take
the time to invest in, and because it’s not what we
really want to be doing, it’s probably a good idea to
leave that to the experts.
MJ: And there’s another reason too, and that is
that technology is changing so quickly that you
can learn something and then literally, two months
later, everything changes. So you would have to
learn it all again, instead of finding somebody who
actually knows this, is following it daily, and can
immediately put those changes to effect.
Miriam: It seems, particularly in the on-line world,
to happen with distressing regularity and then all
of your efforts go down the drain. This is especially
There’s often a scarcity mentality when people
start their businesses. They’re really concerned
about the finances and want to do everything to
save money, when in fact, they end up being up-
side down. So you really have to make sure that
you’re looking at the whole picture in a logical, ra-
tional way instead of just saying, “Oh, I’ve got to
save all this money.”
Miriam: What are the most common areas that
people outsource? We’re talking particularly to
coaches, entrepreneurs, and authors. What do you
think are best ones to start with?
MJ: Well, in terms of our particular audience, I
would say the biggest one is technology. That in-
cludes website building, setting up your social me-
dia accounts, SEO - search engine optimization,
anything to do with kind of the back end of things,
even marketing analytics and things like that. You
can really glean a lot of great information from an-
alytics, and that is supporting your business, but it
takes time to do that. As the head or the founder
of a client-facing business, you really want to be
doing things that are going to be putting you out
there in front of your audience rather than in the
back end doing the technology part. So, that’s one
24 | HAPI Guide
You can really glean a
lot of great information
from analytics, and that is
supporting your business,
but it takes time to do that.
As the head or the founder
of a client-facing business,
you really want to be doing
things that are going to be
putting you out there in front
of your audience rather than
in the back end doing the
technology part. So, that’s one
of the biggest ones I see.