ABUNDANCE
HEALTH
INTERVIEW
Online Marketing
for Busy Authors
An interview with Fauzia Burke
T
here has truly never been a bet-
ter time to be an author. For the
first time, authors have direct
access to the public via the Inter-
net—and can create a community
eagerly awaiting their book. But
where do new authors start? How
do they sort through the dizzying range of online
options? Where should they spend their time on-
line and what should they be doing?
Fauzia Burke is a digital book marketing pioneer
and friend of overwhelmed writers everywhere.
Her company, FSB Associates, was one of the
first firms to specialize in Internet publicity and
marketing for publishers and authors. In her book,
Online Marketing for Busy Authors, Fauzia takes au-
thors step-by-step through the process of identify-
ing their unique personal brand, defining their au-
dience, clarifying their aspirations and goals, and
setting priorities. She offers advice on designing a
successful website, building a mailing list of super-
fans, blogging, creating an engagement strategy
for social media, and more. By following Burke’s
expert advice, authors can conquer the Internet
and still get their next manuscript in on time. She
not only makes the job of building your online
brand doable, but she proves that it can be fun and
fulfilling, too.
More at http://www.fauziaburke.com
21 | HAPI Guide
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