HAPI Guide Summer 2017 - Page 21

ABUNDANCE HEALTH INTERVIEW Online Marketing for Busy Authors An interview with Fauzia Burke T here has truly never been a bet- ter time to be an author. For the first time, authors have direct access to the public via the Inter- net—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time on- line and what should they be doing? Fauzia Burke is a digital book marketing pioneer and friend of overwhelmed writers everywhere. Her company, FSB Associates, was one of the first  firms to specialize in Internet publicity and marketing for publishers and authors. In her book, Online Marketing for Busy Authors, Fauzia takes au- thors step-by-step through the process of identify- ing their unique personal brand, defining their au- dience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of super- fans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time. She not only makes the job  of building your online brand doable, but she proves that it can be fun and fulfilling, too. More at http://www.fauziaburke.com 21 | HAPI Guide LISTEN TO THE INTERVIEW