Handmade Seller Magazine Sample Issue - Page 65

More retailers are now offering gently used items for sale, which is great for customers who get to buy brands that are otherwise too costly for them. Currently, the resale apparel market is at $20 billion and is expected to go up to $40 billion in the next few years. The more they feel a product is made for them, the more they’ll love it. This is why retailers are striving to increase the level of personalization their products and services offer. For example, Bite Beauty allows its customers to create their favorite shade of lipstick over at their Lip Lab!

the latest retail trends for 2019

Secondhand Sells

Retailers are increasingly offering gently used items for sale, which is great for customers who get to buy brands that are otherwise too costly for them. Currently, the resale apparel market is at $20 billion and is expected to go up to $40 billion in the next few years.

Increased Personalization

The more customers feel a product is made for them, the more they’ll love it. This is why retailers are striving to increase the level of personalization their products and services offer. For example, Bite Beauty allows its customers to create their favorite shade of lipstick over at their Lip Lab!

Improved Virtual Shopping

Retailers are looking at ways to give customers an enhanced online shopping experience. For instance, Sephora offers a Visual Artist app that uses augmented reality to let you try on products with your photo before you buy.

Social Media Exclusive Shopping

Possibly to make shopping fun for millennials, a unique trend is to sell some items exclusively on social media. For example, Kylie Cosmetics recently sold an eyeshadow via Snapchat alone!

the newsstand | 65

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