Handmade Seller Magazine Sample Issue - Page 64

The Latest Retail Trends for 2019

Beyond fashion and holiday trends, we’re also looking into the future to see what’s in store for retail and its new technology-driven approach that helps cater to customers better.

A new report prepared by Alliance Data shows the latest

retail trends for 2019:

Inclusivity and Awareness

2018 is coming to an end and companies are pushing to be more inclusive, authentic, and “aware.” Being environmentally friendly, getting rid of images with photoshopped models, creating beauty products with a more natural look, and promoting female empowerment is all trending and expected to continue trending in 2019.

Helping Make Customers’ Lives Easier

A primary goal for retailers is to help make their customers’ lives easier. This means offering more comfort-based products and services like extra-fuffy socks and unique spa items.

Hands-on Experience

More companies are trying to give their customers a hands-on experience of their product. The idea here is that the more people try out your product, the more likely they’ll be to purchase it. It also helps retailers build a friendly, genuinely caring image of themselves. If you can manage it, try giving away free samples in exchange for reviews or photos with your products.

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