Handmade Seller Magazine Sample Issue - Page 57

Eliminate Overwhelm

A good share of the overwhelm most handmade business owners face is rooted in uncertainty. Creatives have a natural gift for ideas. Lots of them. But sometimes too many ideas can be a breeding ground for confusion. Sifting through all of the possibilities can be downright crippling.

Archetyping your brand gives you the gift of crystal clarity. Once you know who your brand is, what it represents and who your right people are, you can streamline your product line to include only those things that are in line with your mission. Your newly purified brand will become naturally devoid of products that don’t fit.

Find Your Tribe

Working with Archetypes helps you understand the personality, attitudes and goals not only of yourself but of your ideal market segment. Subsequently, you’re able to better identify with them, reach them where they are and serve them in a way no one else can.

Tapping into the intuition of your right people in a voice that resonates is the first step to more profound and meaningful customer relationships. It feels real, genuine and trustworthy. In a world where internet anonymity makes credibility a tough sell, this is pure gold.

Build Confidence

Confidence is earned through self-discovery and the rationalization of

your own personal motivations.

Archetyping your brand will help you capitalize on your strengths so you can live by your own rules un-apologetically. Your right people will love you for this.

Your problem is how you are going to spend this precious life you have been issued. Whether you're going to spend it trying to look good and creating the illusion that you have power over circumstances, or whether you are going to taste it, enjoy it, and find out the truth about

who you are.

–Anne Lamott

Uncovering your brand archetype helps you become more self-aware than ever. The result is a better business model,better customers, and a happier you. Click here to take the quiz and find out what archetye you are.

Next month we’ll talk about how to use psychology tactics to perfect your pricing and boost your sales!

The ability to fully grasp your Archetypal persona is one of the first steps in

learning to craft a brand around your life, not the other way around.

Understanding your brand’s archetype will also help you:

industry expert

psych up your brand | 57