Handmade Seller Magazine Sample Issue - Page 52

handmade seller magazine | 52

In order for your brand to resonate with buyers, it must be understood intuitively. The mind has two sides: the logical side and the unconscious side. When it comes to decision making, the logical mind relies on reasoning, while the non conscious mind relies on instinct.

Most things, brands included, are understood intuitively by the non conscious mind. This means that

it does not use logic or analytics to determine if something is important or not. Instead, it depends on emotion and impulse.

So, how do you appeal to the nonconscious mind of

your perfect buyer and make your brand a front-of-mind choice the next time they’re shopping? You do it through the magic of archetyping.

Why Psychology-Based Branding?

industry expert

handmade seller magazine | 52