Handmade Seller Magazine Sample Issue - Page 41

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Setting Up Your First Collection Ad

The first thing to note when building collection ads on Facebook is that this ad format is not universally available across all campaign objectives. Obviously, this is a sales-driven ad format, which is why the objectives that support it are limited to:

Traffic

Conversions

Catalog Sales

Store Visits

A collection ad usually includes a cover video or image and several product images sitting right under it. There are also a few templates that you can use to to customize the appearance, such as “Instant Storefront” for retail or “Instant Storytelling” for travel or blog posts. You can also build a custom instant experience from scratch in a way that works best for your brand.

Step 1. Go to your Ad Manager and click “Create.”

Step 2. Choose one of the campaign objectives that supports collection ads and fill in the name of the campaign.

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