Handmade Seller Magazine Sample Issue - Page 40

handmade seller magazine | 34

Key Features of Collection Ads

You can set up collection ads manually or dynamically (dynamic ads automatically pull the most popular products from your website into the collection feed).

Collection ads allow for an extensive catalog of products. You can have more than 50 items in a single collection!

If the collection is set up as dynamic, your catalog will automatically be updated to show the products that are in stock.

The Facebook algorithm will also automatically shuffle the products in an effort to tailor your ad to every user, encouraging them to explore the collection further and increasing your chances of getting a sale.

handmade seller magazine | 40

industry expert