Handmade Seller Magazine Sample Issue - Page 37

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Introducing Facebook Collection Ads

The Collection is a mobile ad format that allows advertisers to effectively capture the attention of users in a purchasing mindset. The Collection ad usually features a hero video or an image followed by four product shots underneath. When the user clicks on the ad, they land on a mobile optimized interface where they can browse the

actual products in the collection and then click through to the ones that they want to see.

The great thing about Collection ads is that you can provide a seamless mobile browsing experience without leaving Facebook. Your prospects can learn more about your products in a fast-loading, full-screen experience and only the most interested users will click through to your website.

This means you will only pay for the clicks that have the highest chance to convert.

-GAYANE

Facebook specifically recommends this ad format for retail and travel brands, as it has proven to work best in these industries.

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industry expert