Handmade Seller Magazine Sample Issue - Page 30

Transitioning to Wholesale

transitioning to wholesale

Let’s imagine you now have a great product line and it’s time to start selling it. You’ll need a catalog, which is basically a glorified list of what you produce, its size, weight, color, and any other relevant information. You don’t need to spend a lot of money on them because a good quality printed single sheet will work just fine for most industries.

Visit appropriate stores, approach reps that sell similar items to see if they are interested in selling your products, but if you do, expect to pay them 15% of the net sale. Etsy Wholesale is also a great online starter, and I wholeheartedly recommend it. Etsy has a vast library of advice, articles, and forums, and they have gone above and beyond to help you be competitive in the wholesale market.

It is good practice to look at what others do to learn how to improve your business model. Choose your three favorite stores on Etsy Wholesale and ask yourself what you admire about them and where your product stands in comparison? The

point of this exercise is not to bash

other products or companies, but

rather to figure out how you can be the best version of yourself. Think of this exercise as a “What do I want to be when I grow up?” type of thing. Don't forget to check out their marketing, social media presence, and see if you can figure out what makes them special.

Forget fantasy

football; fantasy business ownership is way more fun!

Put yourself in the seat of the owner of the company you are evaluating. What would you change if you ran the company and would it improve sales? Are their product descriptions up to snuff? Online selling, at any level, must entice the customer in with exciting photos and tempting prose, because a great online presence will also give you somewhere to direct potential customers for more information and a great selection of product photos.

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