handmadeseller.com — FREE SAMPLE
Michelle says she’d crowdfund again because not only was the campaign a success, but she learned a lot about her business in a soft-launch format, continually feeling love and support while asking for help. And her advice to others considering using crowdfunding for a new product launch? “Do it! It’s such a great way to get your product out there and feel out the market without spending too much capital. It’s a no-brainer.”
The crowdfunding platform gave Michelle the opportunity to make a lot of bags and create a brand concept. Evolving beyond it, the platform also gave her the chance to recruit others to help grow the business.
Currently, the lack of community during the strange times of COVID-19 has been a huge barrier to growing the business. It was an unforeseen challenge, but the brand quickly shifted to partnering with another local company in order to provide face masks, donating many to essential workers throughout their region.
In terms of maintaining the
interest that was created
through crowdfunding,
McGarry says it helps to
have a strong brand that
people see themselves as a
part of. “The logo and the
term ‘hippie,’ we have learned, evokes a feeling in people that they connect with. The merchandise that gives them that feeling are our most popular pieces.” And McGarry will keep trying to find ways to connect, even if for now that’s mostly through a virtual community. “My plan is to keep connecting with people, making sure the thread of what people find interesting and important are always at the forefront of anything we make. My ultimate mission is to create a successful brand that feels both inclusive and fashion-forward. My advice is; whatever you are imagining, do it now! One hour at a time, one moment at a time, chip away at it and manifest your idea! Stop thinking, and do it! Do it! Do it! Do it!”
facebook target audiences p.43
featured displays | 45
45
"The Hands-Free Hippie hip bag had been in my brain since 2012."
Photography credit:
Melissa Razler