In terms of creating buzz and bringing visitors to her campaign, McGarry relied on social media, the iFundWomen platform, and lots of word of mouth. “Tell eevvvverryonee, everywhere!! It’s exciting!
You are taking a risk and people love to support that, in my
experience. Tell everyone, be proud of yourself and get it
out there!” Based on McGarry’s experience, fully
detailing your story, your inspiration, and
what led you to take on these business
endeavors are great opportunities
to engage people in your brand
and make them invested in
being a part of your success.
HIPPIE BRAND CO. — seller interview
@hbc_hippiebrandco
handmade seller magazine | 44
44
@hbc_hippiebrandco
The crowdfunding platform gave Michelle the opportunity to make a lot of bags and create a brand concept.
Photography credit:
Melissa Razler