Handmade Seller Magazine Sample Issue | Page 29

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I’ve learned the hard way that the only marketing approach that is guaranteed to work for any business is to be your authentic self.

In whichever platforms you decide to show up in, speak in your own voice. Write about things you actually care about.

Be relatable. People will see right through you if you’re trying to

be something you’re not.

Being a handmade business owner means I get to have the lifestyle I’ve dreamed of. I love the freedom and flexibility that my work affords me. If I want to change my product line, I can. If I want to take a week off, I can. If a global pandemic hits, I can adjust. I don’t have to meet anyone else’s expectations or timeline. I set my own hours. I set my own goals. I can’t imagine doing life any other way.

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Photo by Mallory Brisson Photography