I make a lot of headbands for little girls, and often they get used in cake smash photoshoots. I figured, why not write up a guide for moms on how to prepare for a cake smash? In that post, I linked to my headband listings and included lots of helpful tips. That’s how my blogging journey began, but now I blog about all kinds of things based on my audience’s (and my own) interests. For example, I make felt starfish headbands, so I wrote up a post with everything you would need to throw an amazing mermaid-themed birthday party. That post appeals to my target audience of moms of young children and I was able to include a few links to my starfish headband listings. And most recently, I created a DIY post for a tiny felt bunny, in which I linked to my pattern set of woodland animals. And to further draw in traffic to my shop, readers must sign up to my email list to get the free bunny pattern, and from there I put them into an email sequence that links to the pattern set several times.
With a blog post, you can create multiple eye-catching pins. And pins last forever, which is why they appeal to me. IG posts are dead after 24 hours. Pinterest has staying-power, requiring very little extra input on my part after the initial pin goes out.
At first, with blogging, I tried a variety of posts to see what was going to resonate with my audience. I took note of what my audience responded well to, and I built on that. I use non-pushy ways of incorporating my shop or listings into posts. Funnily enough, the posts that are the most popular are the ones that I enjoy writing the most, and so my personality and voice shine authentically through.
by Annya “Annie” White-Brown from NaturalAnnie Essentials
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THE YELLOW BIRDHOUSE — featured seller
"With a blog post, you can create multiple eye-catching pins."
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Photos by Mallory Brisson Photography