Handmade Seller Magazine Sample Issue | Page 23

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In the first couple of years as a business owner, I would read article after article about how to make loads of money online and guaranteed methods to “explode your sales!” But those tactics never worked for me. I bought the courses and did the things and…. my sales never changed. I was so discouraged. It took me a long time to realize that those sellers who had explosive sales thanks to “that one tactic” were the exception, not the rule. And that there is no ‘one size fits all’ strategy for running a handmade business in an online world.

Running a handmade business is kind of like playing the same game as the other entrepreneurs, but the rules are completely different for each player.

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Photos by Mallory Brisson Photography