In 2018, Wicked Calm Candles was on Etsy, Amazon Handmade, on its own domain, and in brick and mortar locations nationwide. I had employees, stock on the shelves, and a studio buzzing with constant activity.
Overnight, I closed everything down. Today, Wicked Calm Candles are not available at any given moment online or in stores, but released in collections at my own pace and discretion.
I now turn double the gross profit in just a few hours with each collection and virtually no overhead. Yes, you read that right. I doubled my profit. So, I’ll now share how I came to this decision, how my customer base was affected, and how my business nearly saved my life.
“
“
I turn double the gross profit in just a few hours with each collection and virtually no overhead.
FEATURED SELLER — wicked calm candles
WHY I
CLOSED
MY
ETSY SHOP
By MARY KATE DIXON
from WICKED CALM CANDLES
14