#HANDMADESELLER 69
TAPPING INTO THE EXPERIENCE ECONOMY
Illustrations
Illustrators have discovered Instagram as their platform and while photographs are powerful on their own, combined with an illustration, they evoke an even stronger emotional response in the viewer. Furthermore, Illustrations can help to emphasize the message you want to bring across.
Tip: Use ProCreate or similar apps to sketch and doodle on your photographs.
Tap Into the Experience Economy
“Nothing is more personal and impactful than the way you experience your own life,” writes Forbes magazine. And it seems to become more and more evident that the way we experience life has an impact on our purchasing decisions. In recent years, consumers have spent 4X more on experience-related services, e.g. traveling, visiting festivals, amusement parks, and eating at restaurants, than they have spent on physical goods.
In her talk at GLIMPSE 2019, a conference about explore emerging consumer behaviors and trends, Bridget Dolan, SVP of the Sephora Innovation Lab, explained how Sephora creates personalized shopping experiences by leveraging technology and paving the way for a new era of digital shopping.
“When a shopper comes into Sephora, she will be prompted to switch her app to ‘Store Mode,’ allowing her easy access to all of the features she needs while shopping, like the ability to scan products for ratings and reviews, look up past purchases, view her “loves’ wish list, and pull up her scannable loyalty card and saved gift cards, saving her an additional step at check-out,” Ms. Dolan explained.