Handmade Seller Magazine Issue 47 | August 2019 | Page 68

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The aim is to enable users “to shop for any item they see on Pinterest,” the company said. The announcement also includes a list of new ‘Shopping’ partners. For example:

Platform partners like WooCommerce and Square Online Store who allow businesses to set up e-commerce sites and experiences.

Feed management providers like Feedonomics, Productsup, and GoDataFeed who can manage and optimize product inventory feeds for businesses bringing their product catalogs to Pinterest.

Shopping platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful who connect products within a Pin with the retailers that can fulfill orders and make it easier to shop.

Tag management providers including PixelYourSite and Tealium who can track closed-loop measurement of online shopping conversions and sales.

While Pinterest is not yet able to compete among the big players in online commerce, with 291 million active users, it still provides a valuable option for many businesses. A 2018 study shows that 57% of weekly Pinners use the platform in-store while shopping. For small businesses in particular, this means that Pinterest can help you to stay relevant and connect with future customers.

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The Top 7 Instagram Trends for this Fall

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68 THE NEWSSTAND

Quality Videos

Videos are more popular than images on social media. Whether it’s short, 15-second story clips, or a longer IGTV video, giving your audience something to watch and something that catches and holds their attention can increase your engagement significantly.

Tip: Use Canva to design GIFs or short video clips with graphics.

Bold Fonts

Sharing interesting facts or motivational quotes on Instagram is a great way to fill up your feed. In 2019, inspirational quotes in bold fonts are among top designers’ favorite choices.

Tip: Bold sans serif fonts make your quote stand out from a darker background.

@VelvetMoonMoth

Plants

It was Instagram that made houseplants trendy again. Utilizing all things green to stage your photos is guaranteed to bring you likes.

Tip: If you lack a green thumb, use fake plants instead.