#HANDMADESELLER 65
Evaluating the ROAS
This is the most important metric to look at for a conversion campaign because it clearly articulates the dollar value of your advertising efforts. The bigger your ad ROAS, the better.
However, a low ROAS might indicate that you are targeting the wrong people, who are not your high-value customers. In this case, it makes sense to revise your ad targeting.
Facebook advertising is not cheap, so make every effort to track, measure, and optimize your ads to get as much return on your investment as possible. Leverage the Facebook Pixel by installing it on your website or etsy shop to accurately track who visits your website. If you do this properly, you can retarget these visitors with more ads. Basically, if the pixel is installed on your website, you can run ads to everyone who has visited your website whether they found you through Facebook or not. The more times people see your business website, the higher the likelihood that they will make a purchase.
FINAL THOUGHTS