Conversion Metrics
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The ultimate goal of most advertising campaigns comes down to sales and the conversion objective is what you need to drive both online and offline purchases. take a look at the conversion metrics you need to track.
Conversions/Website Purchases: the number of sales that you got as a result of your ad campaign. For an eCommerce website, this is usually listed as “Website Purchases”
Purchase Conversion Value: the value of each conversion event. For example, if you sell one bar of soap for $12, then your conversion value for that sale is $12
Return on Ad Spend (ROAS): the amount of revenue generated for each dollar spend on advertising
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