Why would having two shops rather than one ever be a good idea? Let’s look at a couple of examples:
Example 1:Two Different Jewelry Product Lines
Jacki is a jeweler from South Australia and a member of my artisan community, Tizzit HQ. I am happy to share her work as an example of when it makes sense to have two shops because she has put a lot of thought into it and I think this example will resonate with a lot of you. Both shops are for her jewelry… why not simply have all the products under one Etsy account?
Jacki already had a store called “Jacki’s Little Shop” where she sold LGBTQIAP jewelry and jewelry sets. She gives 10% of her profit back to an organization called Hutt Street Center that helps homeless people in her area.
She had an idea to add more eco-friendly, eco-conscious pieces and collections to her shop and started wondering if it would make more sense to have a separate shop for those instead. After careful consideration, she opened her second shop, “1703 By Jacki,”a shop focused only on quality eco-conscious jewelry. This time, she picked “1% for the planet” as the organization she wanted to give part of her profit back to. Yes, Jacki is an awesome human. :-)
Deborah is the founder
of Tizzit.co and host of the Maker’s Biz summit. She helps makers and handmade shop owners start, grow, and profit from their handmade shops via her weekly video show and her membership community, Tizzit HQ. You can access Deb’s free library of resources for handmade sellers right here.
my! The good old “website
vs Etsy” argument. I’ve thought long and hard about whether I should commit to discussing this topic or not. It’s a tough one you guys, and I know many people have strong opinions on the topic, so quite frankly, it felt a bit daunting. But at the end of the day, it is a really important conversation that I believe is never approached in a way that’s beneficial for you, the seller (more on that later), so I think it’s time we dive straight in: do you really need your own website? Or should you just sell on Etsy?
industry expert
industry expert
#HANDMADESELLER 49
The cons of Frequent Discounts
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