While Canva provides a large collection of beautiful templates, I recommend creating your own designs, or at least slightly alter already existing ones to maintain an authentic, cohesive brand look. Once you’ve created a few templates of your own, you can easily copy and paste them to generate a number of different posts.
Remember the editorial calendar with various post categories I showed you in last month’s column? Design a different template for each category to create direction and repetition in your feed.
While there are several smart scheduling tools available online, my favorite is a classic: the spreadsheet.
Not only are spreadsheets easy to navigate, probably their biggest advantage is that there are a ton of free templates online. A simple Google search yields hundreds of results.
Whether you create your own template, download ours, or look for one online, make sure to add a column for your strategic purpose. Without a clear strategy in mind, your marketing endeavors are less likely to be successful in the long run.
Download our free, customizable social media calendar template to plan and schedule your content in advance.
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2. Create Your Own Templates