Handmade Seller Magazine Issue 47 | August 2019 | Page 29

Wouldn’t it make you believe that they value the happiness of their employees and that their employees love their job? Or what if you find a feed full of client selfies showcasing a product? Wouldn’t that show you that people are loving that brand’s products?

The visuals you put out there inform people about who you are as a brand, how people perceive your products, and what you value. That’s why it’s important, even as a small business, to develop a brand identity that tells a consistent, coherent story.

Develop a brand identity that

tells a consistent, coherent story.

Imagine you’re looking at a company’s Instagram page and see various fun, behind-the-scenes images of their office.

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The visuals you put out there inform people about who you are as a brand, how people perceive your products, and what you value.

@ashleymaryart

#HANDMADESELLER 29