Handmade Seller Magazine Issue 47 | August 2019 | Page 23

#HANDMADESELLER 23

Google AdWords

(Not free, but worth it.)

Many shoppers, contractors, and interior designers find me through Google, reaching out to me with design requests or commercial contract jobs. Occasionally, I will travel to oversee an installation, but it’s surprising how many jobs I do without meeting with the customer or client face-to-face. I’m usually able to work with them, answer questions, spec out job details, email them mock-ups, etc., all entirely online.

I keep an ongoing budget each month for Google AdWords campaigns. Having the right search words in your campaign will get your business listing in front of your demographic. Try Google-searching your own products or keywords to see what sort of listings get ranked first. Review your analytics often and adjust accordingly.

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I keep an ongoing budget each month for Google Ad Words campaigns.