Diversify.
Create a healthy mix of products. In addition to my equestrian-themed collection, I’m developing product lines for wine and spirits décor, and barber/salon-themed furnishings. Everything is still made using vintage sustainable materials, but I’m moving into some diverse new markets.
Additionally, look for opportunities to expand your existing products. While working with equestrians, I’ve learned that many hold onto their old tack for sentimental reasons. So I started offering custom designs made from customer-provided leather, and it really took off. My customers love owning a unique piece of functional décor that reminds them of their favorite horse.
You also want a healthy mix of sales channels to distribute through. Multiple income streams are a smart way to maintain a steady, balanced income, especially in the handmade business.
Do your research first to make sure each channel is appropriate for your product. You’ll find that some work better than others, or will generate stronger sales during a specific time of year. If you can get sales coming in from as many different streams as possible, it can really add up.
#HANDMADESELLER 17
"
The idea of working on my own terms
and on my own designs? Now THAT was something I could get excited about!
"
"
Photo Credit:
Nine Pin Ciderworks, Albany, NY