Handicraft Magazine Spring 2014 | Page 5

Inspirational stories 05 Jo Southall modelling the jewellery she has made including, necklaces and bracelets for her hobby, Purl Beads Purl Beads, to re-home it all. Jo said:“I just made more jewellery than I could wear and it gave me a way of re-homing jewellery. Then people started asking for me to make personal items for them. These commissions is what gave me a purpose when my disability held me back.” Jo’s own experience of disability has given her the motivation to make other people’s disabilities more manageable using her talent in crafting jewellery. “I have designed zip aids, which is a metal key ring attached to a zip to help people with arthritis. I have also designed magnetic clasps. Although I use simple and childish designs, most people who have bought them find them fashionable.” Jo’s help to other disabled people “...I strongly believe disabled people should be able to buy fashionable products that help them, like the zip aids I designed.” hasn’t gone unnoticed. Jo commented on how she gets many people thanking her for creating just a simple item with effective use. “I have a friend with severe arthritis in her hands who was beyond grateful that I offered to make these for her. Then I thought “Why not offer them to the general public?” I strongly believe disabled people should be able to buy fashionable products that they can use to help them with their disability, like the zip aids I designed.” Jo likes to describe her hobby as “unique jewellery for unique people” and “not off the shelf and only comes in one colour.” Jo explains that how her hobby is not a profit-seeking enterprise but focuses on creating something personal, fashionable and helpful for everyone. “It’s about inspiration and not about money at all. I didn’t break even until after the first two years of crafting.” Because of this, Purl Beads is not an easy hobby to do as Jo crafts in between studies and on a budget. “My advice to anyone interested in creating a craft business, or hobby, is to simply be patient. Be prepared to not make a profit. In other words make sure you can craft on a budget, and definitely make sure you are passionate about crafting because it can be quite time consuming.” Jo intends to carry on with crafting jewellery for Purl Beads in between her studies but she has aspirations to officially start her social enterprise later this year, after she graduates from the University of Northampton, along with inspirational plans to build on her hobby and offer craft lessons to local children. Jo has also expressed that she is thinking of expanding the line of jewellery she currently makes into fashionable and unique watches, with the idea to make the strap watch from scratch (using any material that the buyer wishes) but buying the watch face separately as it’s much more trickier to craft by hand. Jo Southall’s Facebook page for her hobby, Purl Beads, can be found at: facebook.com/PurlBeads