H2GC Reports US sports betting: the road to 2030 | Page 19

The economics
The economics
Offering something for everyone
Something for everyone: Sports betting+
The wagering market alone is just one element
of the opportunity. A ‘something for everyone’
market equilibrium is the preferable play –
with the states, the Leagues, the media… and
ultimately the consumers… all benefiting.
generating a total of $8bn, and just over $1bn
in that year alone.
• Jobs — previous work H2 has conducted
suggested that US wagering alone could
create around 5,000 jobs (FTEs) by 2030.
• Regulation — Reduction of the illegal market,
player protection and consumer satisfaction
• Cross-sector — Enhanced cross-channel
marketing opportunities for operators, brands
and affiliate sectors.
The upside for the states — growth
• Revenues — once relative state tax rates are
taken into to account, the average tax take
is expected to be close to 12% to 2030 —
Chart 21: US sports betting tax receipts ($m)
1,200
1,039
1,000
735
800
600
400
200
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US sports betting: the road to 2030 November 2018
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