H2GC Reports US sports betting: the road to 2030 | Page 18

The sports
Soccer is the only genuine global model
Soccer is set to continue to dominate global sports
betting with almost 2/3 of market value. A 2026
FIFA World Cup in North America is likely to only
reinforce this. Even without any further global
expansion, basketball – with the help of China – is
set to increase its share from 8-10%, with American
Football reaching 6% and Baseball 3%.
Chart 18: Global sports betting gross win by sport
2018
Soccer
26.4
Basketball
1 37.9
5.9
3.9
Tennis
4.1
Motor Sports
Soccer
American Football
1.6
Tennis
Chart 20: Global sports betting gross win by sport
2030
Basketball
3.2
American Football
The total global sports betting market is set to
grow at a CAGR of c6% a year to 2030 with the
rate for baseball expected to be c11%, American
football c10% and basketball c8%. Baseball
performs best under this measure as it is coming
from the lowest base with the least global
exposure of the leading three US sports.
5.1
Motor Sports
0.2
1.4
Baseball 0.7 Baseball Aussie Rules 0.6 Aussie Rules 0.8
Ice Hockey 0.4 Ice Hockey 0.7
Rugby 0.4 Rugby 0.4
Cricket 0.3 Cricket 0.4
Volleyball 0.3 Volleyball 0.4
Other
Other
3.1
2.1
3.7
Chart 19: Global sports betting gross win 2018-30
CAGR by sport 2013
12%
11.4%
10%
9.7%
8.1%
8%
5.9%
5.8%
6%
3.8%
4%
18
0
2%
US sports betting: the road to 2030 November 2018