H2GC Reports US sports betting: the road to 2030 | Page 12

The context
The context
Biggest opportunity for sector since mid-2000s
The US sports betting market is the biggest
opportunity for the sector for a decade, but should
be taken in context. Based on H2’s assessment,
sports betting will only account for 0.5% of US
total gambling gross win in the current year –
rising to 4.5% by 2024 and 5.7% by 2030.
From a starting position of just under 2% of the
global sports betting market, the US will grow to
account for c14% by 2024 and just under 18% in
2030. By extension, the prize is likely to be just as
big for the US sports leagues and state funds.
Why US sports betting is a game changer
• Sizeable illegal market already.
• Sports-mad nation – DFS the pioneer, on TV
24/7.
• US sports – made for stats/live in-play.
• Top 5/6 global operators had already put
down roots pre-PASPA.
• Sports betting on an upwards curve generally.
Chart 11: Sports betting as % US total gross win
7%
5.8%
6%
4.6%
5%
4%
3%
2%
0.6%
0.2%
0
0.2%
1%
Chart 12: US sports betting gross win as % global total
17.0%
18%
16%
13.9%
14%
12%
10%
8%
6%
4%
2%
1.2%
2.0%
1.0%
12
0
US sports betting: the road to 2030 November 2018