Guide to Starting and Operating a Small Business | 2018 Guide to Starting and Operating a Small Business - Page 19

Table of Contents Allow one full page in actual document. Come back to this section and fill in the page numbers when the business plan is complete. Table of Contents Page Number Executive Summary xx Company Introduction xx Marketing and Sales Industry Analysis Market Analysis Customers Competition Marketing/Sales Plan xx Management and Operations Human Resources Plan Operations Plan Research & Development Plan Financials Financial narrative Assumptions Sources and Uses of Funds Cash flow projections xx Appendix xx xx Executive Summary The Executive Summary section provides an overview of the Business Plan, highlighting the primary ideas from each of the business plan components. Also, include in this section the purpose for writing the plan, i.e., “to obtain financing.” Even though this section comes first in the business plan, it is written after all of the other sections have been completed, as a one or two page summary of the highlights. The order in which the highlights are presented depends on the audience that will be reading it. For example, if the plan will be read by an investor, it might be best to lead off with strong financial highlights. • Company Introduction • Industry Analysis • Customers • Market Analysis • Competition • Marketing/Sales Plan • Human Resources Plan • Operations • R&D Plan (if appropriate) • Financials 17