5 REASONS YOU SHOULDN’T FOR SALE BY
OWNER (FSBO)
In today’s market, with home prices rising and a lack of inventory, some homeowners may consider
trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There
are several reasons why this might not be a good idea for the vast majority of sellers.
Here are the top five reasons:
1. There Are Too Many People To Negotiate With
Here is a list of some of the people with whom you must be prepared to negotiate if you decide to
For Sale by Owner.
• The buyer who wants the best deal possible
• The buyer’s agent who solely represents the best interest of the buyer
• The buyer’s attorney (in some parts of the country)
• The home inspection companies, which work for the buyer and will almost always find some
problems with the house
• The appraiser if there is a question of value
2. Exposure To Prospective Purchasers
Recent studies have shown that 88% of buyers search online for a home. That is in comparison to only
21% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the
sale of your home. Do you?
3. Results Come From The Internet
Where do buyers find the home they actually purchase?
• 44% on the internet
• 9% from a yard sign
• 33% from a Real Estate Agent
• 1% from newspapers
The days of selling your house by just putting up a sign and putting it in the paper are long gone.
Having a strong internet strategy is crucial.
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