T H U R S D AY • N O V E M B E R 3 0
8:00 a.m. – 9:00 a.m. | Ballroom East
Triage and Management Strategies for Landscape Turf Practitioners
Turfgrass professionals utilize both standard and emergency care practices in the man-
agement of landscaped turfgrass areas. See examples of how you can triage various turf
problems. Explore effective preventative measures, sound cultural practices, and IPM
strategies that are critical to reducing pest pressure and maintaining healthy turf areas.
Victoria Wallace, M.S.
Extension Educator, Sustainable Turf & Landscape
University of Connecticut • Norwich, CT
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C E U NE NJ PA NALP NOFA
8:00 a.m. – 9:00 a.m. | Ballroom West
Marketing in the Digital Age: Reaching Today’s Time-Starved Consumers
Jonathan Pedersen
Vice President, Business Development
Monrovia • Azusa, CA
Social media is having a huge impact on the ways we reach today’s consumer. Explore
the influence of digital marketing on modern marketing strategies and tactics. Learn why
digital marketing needs to be an ever-increasing part of your outreach activities in order
to attract customers, including the all-important younger generation. Discover how to
successfully integrate digital marketing into your overall sales strategy to earn quality
leads and gain loyal customers.
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C E U LD LA NALP NOFA SIMA
10:00 a.m. – 11:00 a.m. | Ballroom East
The Power of Nature: Our Future with Bees
Noah Wilson-Rich, Ph.D.
Founder & Chief Scientific Officer
The Best Bees Company • Boston, MA
Bees are crucial to the reproduction and diversity of flowering plants in the landscape.
Yet bees are dying at an alarming rate, threatening food supplies and ecosystems. Learn
from the natural history of the bee, explore the vital role they play in the life of our planet,
and better understand which plants best feed our pollinators. Examine our potential future
with bees and how you and your clients can help protect them.
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C E U LD LA ISA NALP NOFA
10:00 a.m. – 11:00 a.m. | Ballroom West
Water, Drought & Trees: Fundamental Understandings
Kim Coder, Ph.D.
Professor of Tree Biology & Health Care
University of Georgia • Athens, GA
Water is essential for every aspect of tree life. Discover how differences in water avail-
ability, soil drainage, and soil aeration account for growth variation in trees on both
normal and dry sites. The science of tree/site water relations has tremendous tree health
care implications for professionals. Appreciating how water moves in trees, transpiration
issues, and tree reactions to water deficits are key steps in understanding and dealing
with drought. Site heat loads, drought symptoms, and therapeutic treatments will also
be reviewed.
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C E U LD LA ISA NALP NOFA
11:30 a.m. – 12:30 p.m. | Ballroom East
A Perspective on Perennial & Annual Diseases
Cheryl Smith, Ph.D.
Plant Health Specialist • UNH Cooperative Extension
Director of UNH Plant Diagnostic Lab
University of New Hampshire • Durham, NH
Many different pathogens, such as fungi and bacteria, cause diseases that mar the color
and form perennials and annuals add to our landscapes. Some pathogens may even
lead to decline and death of the plants. Learn how to recognize the common and not-so-
common diseases of perennial and annuals; understand the factors that contribute to
disease development; and explore effective management options and strategies.
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C E U NE NJ PA LD LA NALP NOFA
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6
GROWS 2017
SEE YOU AT GROWS!
November 29 – December 1, 2017
NewEnglandGROWS.org
#NewEnglandGROWS