Growing Forward 2 - Final Report - Page 47

EDUCATION & LIAISON Key Stakeholders Liaising with key stakeholders could involve the formation of industry working groups including the identified key stakeholders, who would meet formally on a regular basis. This would allow for the sharing of information with veterinarians identified as supporters with expertise. As well, it would enable the development of a unified strategy with collaboration to meet common goals. Consistent terminology could be developed; stakeholders could be educated through education materials provided on an ongoing basis and the perception that veterinarians are barriers to antibiotic access could be addressed. It was suggested that CVO would have a role in encouraging the education of key stakeholders. Participating veterinarians expressed their willingness to assume a teaching role in an education/liaison effort. General Public The perceptions and knowledge of the general public was recognized as an important aspect that would support appropriate use of antibiotics. An understanding of the views of the public and an ongoing effort to monitor public opinion was encouraged. Participating veterinarians also suggested that there be input in to advertising integrity, holding food companies accountable for their claims about food safety and antibiotic use. Participating veterinarians suggested that a consortium of the food-producing animal industries could initiate and enhance public liaison and education about antibiotic use in food animal production systems through media education. These efforts could include discussions and explanations as to why antibiotics are used, animal welfare and food safety implications of antibiotic use, results of monitoring and surveillance programs and other key topics. Regulatory agencies could outline the necessary steps for antibiotic use and the repercussions resulting from misuse of antibiotics. Veterinarians expressed their willingness to assume a teaching role in an education/liaison effort. Participating veterinarians expressed their willingness to assume a teaching role in this education/liaison effort. Government A critical component of this public education initiative would be to identify appropriate government officials, and to initiate meetings to share information. This would include the federal government, the provincial government, the PHAC, and