GreEntrepreneurship - NEWSLETTER 1 - Jan2015 - Page 8

GOOD PRACTICE FROM ITALY Orange Fiber: how to turn citrus waste into a sustainable fabric Can we make a textile from citrus waste? This is the question that came to the mind of two Sicilian girls and brought them to develop one of the most innovative green startup in Italy. Orange Fiber is a textile made by extracting the cellulose from the fibers that are discarded from the industrial pressing and processing of the oranges. The fiber, through nanotechnology techniques, is also enriched with citrus fruit essential oil. The result is a vitaminic textile that nourish the skin like a not greasy body lotion. This innovative idea has the potential to bring sustainability inside the textile industry, tackling the environmental issue of the citrus waste production and bring job opportunities in a disadvantaged land. Everything started in 2011. Adriana Santonocito, specialized in design and innovative textile and Enrica Arena, expert in communication and marketing, were students in Milan when they invented Orange Fiber. Adriana, for her thesis, was conducting a research on a sustainable and vitamin-enriched textile from citrus waste. Enrica, her flatmate at that time, embraced the idea adding to it her communication and marketing expertise. The thesis became a project at the Polytechnic of Milan, after the feasibility study the team patented Orange Fiber. With the financial support of Trentin