Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 66

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“The average age of the weavers is
between 20 to 40 years because the older
ones are engaged in agricultural activities
or have left in search of work in big cities.
By giving a platform to these weavers we
are trying to encourage them to hold on
to this tradition and also give them pride
in their heritage.

Green This Season MAGAZINE Spring 2014

While we work with villagers from the
Garhwal Himalayas (belonging to the
Bhotia and Rajput communities) in
the north, we are also discovering other
weaving techniques that are found in
south India (Andhra Pradesh), where
there’s a weaving village 90 km from the
city of Hyderabad. These weavers belong
to the Padmashali community and have
generations of weavers, with looms in
their homes producing traditional tie
and dye fabric (Ikat).