Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 53

I’m now wearing my black Devi pants, a
misty grey Lakshmi top and a warm and
cozy wool top. To accessorize, and for
warmth, I chose a tube shawl; the label
says - Made with love for movement,
100% organic cotton, made in Estonia.

How did you choose the
manufacturer of your
collection? What was most
important for you during the
selection process?

I’m designer and founder for Saprema of
Sweden, and also a passionate yogi and
yoga teacher. This means I live what
I love, and most of the time, end up
wearing my own yoga clothes all day.
This is also how Saprema started - I
missed beautiful and fun clothes for yoga
and movement that may also be worn all
day to a fancy pair of boots and a chic
bag. So... I am actually wearing all my
own design except my shoes that are old
leather shoes made in South Africa by
hand, I bought them when I lived there.
The soles are made from old tires - a mix
of what I admire: beauty, quality and a
sustainable mindset.

Transparency, ecological certification,
quality and good working conditions for
the workers.
We’ve always had a vision of producing
in an organic & conscious way. That’s
not always easy, when you do research
about which materials are best for our
environment. Is it organic cotton - that
uses a lot of water for its production
or is it fast growing bamboo or other
wood based materials such as Modal/
Tencel/Viscose or recycled materials?
I’ve chosen a combination.

I need to be a yogi and
businesswoman at the
same time!

Green This Season MAGAZINE Spring 2014

So our first question to you as
a designer is about what you
are wearing now,
“Who made your clothes?”
What does it say on the label?

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